I am a visual storyteller. With a strong eye for detail, combined with my experience across UX/UI and branding, I create fresh experiences that impact people, improving steps along the user journey, big or small. While users are always first in my mind when designing, I am also conscious of the business and commercial needs behind my designs, and how our choices can help companies meet their identified objectives.
I also take great joy in designing logos and branding for local startups and charities, some of which are showcased above. There’s something deeply rewarding about helping these organisations establish a visual identity that reflects their values and ambitions. Seeing my work support their journey gives me a real sense of accomplishment and purpose.